Beck and Beck-Gernsheim (1995) describe love in an individualised world as...

Beck and Beck-Gernsheim (1995) describe love in an individualised world as...

• A. Love is a static force guiding all relationships
• B. In an individualised world, love is the place to find oneself and connect; constant seek for love
• C. In an individualised world, love is experienced as a rational calculation about finances
• D. Love is irrelevant to personal identity

Answer: (C)

Beck and Beck-Gernsheim argue that in an individualised society love becomes a project you actively manage, weighing what you gain and lose in a relationship. This view treats love as a rational calculation of costs and benefits you face as you decide whether to invest in someone, including practical considerations like finances and resource commitments. The idea is that personal fulfilment and security are pursued through calculated choices rather than fate, tradition, or purely emotional impulse. So describing love as a rational calculation about finances best captures this sense that relationships in a modern, individualised world are evaluated like practical investments within one's life plan. The other descriptions miss that calculating, self-directed aspect: love isn’t seen as a static force, nor simply a quest for self-discovery, nor irrelevant to identity.

Beck and Beck-Gernsheim argue that in an individualised society love becomes a project you actively manage, weighing what you gain and lose in a relationship. This view treats love as a rational calculation of costs and benefits you face as you decide whether to invest in someone, including practical considerations like finances and resource commitments. The idea is that personal fulfilment and security are pursued through calculated choices rather than fate, tradition, or purely emotional impulse. So describing love as a rational calculation about finances best captures this sense that relationships in a modern, individualised world are evaluated like practical investments within one's life plan. The other descriptions miss that calculating, self-directed aspect: love isn’t seen as a static force, nor simply a quest for self-discovery, nor irrelevant to identity.